A Mission-Driven Brand Built with Care

Curly Assembly is a growing natural haircare business founded by Angel Coulter, a solo entrepreneur with a passion for education, clean ingredients, and community. As the only employee behind the brand, Angel wears every hat. She handles everything from product formulation to customer support, all while raising a family and building a business from the ground up.

Her motivation was deeply personal: to create a safer, more inclusive alternative to the chemical-heavy curly hair products on the market. That mission is reflected not just in the products themselves, which are crafted with high-quality, nourishing ingredients, but also in the thoughtful, educational content Curly Assembly shares with its audience.

What sets the brand apart is its focus on empowerment through simplicity. Whether it’s demystifying hair routines in a blog post or curating formulas that work for every curl type, Angel has built a brand that listens, educates, and supports.

The Challenge: A Growing Volume of Tracking Inquiries

As Curly Assembly gained traction, Angel encountered a familiar ecommerce challenge: an overwhelming number of order status requests.

Operating as a one-woman team meant Angel was not just receiving every “Where’s my order?” message. She was personally responding to them across multiple platforms, including Instagram, TikTok, and email. Each request required manually locating the order, pulling up tracking information, and replying to the customer, often just to reassure someone who had simply missed an update.

This process quickly became unsustainable. As order volumes increased, so did the hours spent managing post-purchase communication. Valuable time that could’ve gone into marketing or product development was instead being used to dig through shipping records.

For Angel, the tipping point came when she realized how much of her energy was being drained by a process that didn’t need to be manual.

The Solution: Hulk Order Status Tracker

While researching solutions, Angel came across the Hulk Order Status Tracker app. It offered exactly what she needed: a quick, low-effort way to give customers real-time order updates.

Setup took minutes. Angel customized how the tracker would appear on her Shopify site, activated it, and instantly had a self-service tool for her customers. The fact that the app is free for stores with fewer than 25 monthly orders made it an ideal fit for a small but growing brand like Curly Assembly.

Most importantly, it provided an immediate upgrade to the customer experience by giving buyers the ability to track their orders any time, from anywhere, directly on the website.

“All I had to do was select how I wanted it to show up on my website and enable it on Shopify. It felt like a low-risk, high-reward tool to improve the experience right away.”

Angel Coulter

Curly Assembly CEO

The Results: Fewer Inquiries, More Time to Grow

Since implementing Hulk Order Status Tracker, Curly Assembly has seen a near-total elimination of tracking-related inquiries.

For a solo founder, this change has been transformative. With order tracking fully automated, Angel can now redirect her time and focus toward business-building activities: writing educational content, engaging with her community, and developing new product offerings.

The app hasn’t just saved time; it has also improved customer satisfaction. Shoppers now have access to real-time updates without needing to wait for a response, creating a smoother post-purchase journey and reinforcing trust in the brand.

“The automatic tracking has been the most helpful feature by far. Customers can check their order themselves, and I don’t need to lift a finger.”

Angel Coulter

Curly Assembly CEO

What’s Next for Curly Assembly?

With a strong foundation in place and operational processes running more efficiently, Curly Assembly is set up for growth. Angel’s focus remains on expanding her product line, reaching more customers, and continuing to educate her community on safe, effective curl care.

Tools like Hulk Order Status Tracker will continue to play a vital role behind the scenes by automating the essentials, reducing friction, and giving solo founders the breathing room they need to build with purpose.

Final Thoughts

Curly Assembly’s story is proof that even a small automation can have a huge impact. For solo entrepreneurs, time is the most precious resource and the Hulk Order Status Tracker app has helped Angel reclaim hers.

By solving a simple but time-consuming problem, the app has empowered Curly Assembly to grow faster, serve customers better, and stay focused on what matters most: helping people love their curls, naturally.