London, 25th February 2025  – Shop Circle, a leading provider of AI-powered B2B software solutions, today announced the successful closure of its Series B funding round, securing $60 million in new capital.

The round was led by Nextalia Ventures, an investment fund managed by the investment platform of Nextalia SGR S.p.A., with over $1.6 billion in assets under management. Additional participants included Endeavor Catalyst, renowned for its investments in over 50 unicorn companies, along with continued support from existing investors such NFX, QED Investors, 645 Ventures, 3VC, CDP Venture Capital (Corporate Partners I – ServiceTech Fund), The Techshop, Primo Capital, GS Futures and i80 Group. 

The oversubscribed round highlights strong investor confidence in Shop Circle’s innovative business model and rapid growth. With year-over-year revenue increasing by 110% and increasing profitability achieved for two consecutive years, Shop Circle is well-positioned to broaden its B2B software offerings and expand into adjacent verticals through targeted acquisitions.

"Sustaining growing profitability for two consecutive years while achieving exceptional revenue growth underscores the value we consistently deliver to our customers," said Luca Cartechini, CEO and co-founder of Shop Circle. "Artificial intelligence is becoming increasingly accessible and deeply integrated into software. The declining cost of computing and the advancement of open-source models are transforming the industry, enabling us to innovate faster and deliver even greater value to our customers. This funding empowers us to accelerate our growth trajectory, with the goal of doubling revenues again over the next 12 months and reinforcing our position as a leader in the B2B software space."

Driving Innovation: AI-Powered Commerce Solutions

A cornerstone of Shop Circle's success is its strategic focus on commerce-centric products powered by artificial intelligence (AI). These innovations streamline operations, generate efficiencies for businesses, and create value for end customers. By leveraging insights from its global user base, Shop Circle has developed a deep understanding of business performance and the ability to anticipate customer needs effectively.

"Our mission is to redefine how businesses scale by embedding AI-powered solutions into their operations," said Gian Maria Gramondi, COO and co-founder of Shop Circle. "From personalised customer experiences to smarter decision-making tools, AI drives every innovation we deliver. It is no longer a luxury - it is the core infrastructure, set to reshape every industry in the coming years. We are committed to staying at the forefront of AI advancements to equip businesses with cutting-edge tools for growth."

Investor Confidence and Strategic Support

"Shop Circle stands out in the industry with its innovative approach to delivering a unified B2B software suite," said Francesco Canzonieri, CEO of Nextalia. "We were impressed by the team’s ability to innovate and adapt to the evolving needs of B2B enterprise software and AI. We are proud to support Shop Circle as they solidify their position as a global leader, driving growth both organically and through strategic acquisitions."

Endeavor Catalyst also expressed confidence in Shop Circle’s trajectory. "Having backed multiple unicorns, we see tremendous potential for Shop Circle to join this elite group," said Allen Taylor, Partner at Endeavor Catalyst. "Their strategic initiatives in AI and impressive growth make them a standout player. We are excited to support their global ambitions."

Expanding Horizons: From Commerce to Comprehensive B2B Solutions

With this funding, Shop Circle has completed its first platform-agnostic acquisition: Aiden, an AI-powered guided selling software. Aiden, already trusted by enterprise customers such as LG, Prenatal, and Intersport, is a strategic addition to Shop Circle’s portfolio, enabling it to serve a broader spectrum of businesses, from SMBs to enterprises.

"Our evolution from a commerce platform to a comprehensive B2B software provider demonstrates our commitment to meeting the complex needs of our customers," said Luca Cartechini. "We look forward to delivering even greater value to our growing customer base, which already includes over 120,000 businesses globally."

About Shop Circle

Shop Circle is a leading provider of AI-powered software solutions designed to empower businesses to thrive in the digital age. With a robust portfolio of innovative products and services, Shop Circle drives growth and success for its customers across various industries. For more information, visit shopcircle.co.

About Nextalia Ventures

Nextalia Ventures is an investment fund managed by the European investment platform of Nextalia SGR S.p.A. a leader in private market investments, managing over $1.6 billion across private equity, venture capital, and private debt. For more information, visit nextaliasgr.com.

About Endeavor Catalyst

Endeavor Catalyst is a $500+ million global investment fund that supports high-impact entrepreneurs worldwide. With investments in over 50 unicorns, Endeavor Catalyst drives economic growth and innovation. For more information, visit endeavor.org/catalyst/.

About i80

i80 Group is an SEC-registered, global investment firm that was founded in 2016. The firm provides asset-based investments that help companies scale through critical growth milestones. i80 Group manages approximately $1.8bn, with headquarters in New York and an office in London. For more information, please visit www.i80group.com.