How to Set Up Shopify Wholesale Pricing for International Stores

Quick Answer

Yes, international wholesale pricing is possible on Shopify without Shopify Plus. The main method is Shopify Markets combined with Wholesale Pricing Discount B2B, which layers market-specific discounts, tax display rules, and VAT or tax-exempt pricing on top of your company profiles. The benefit is accurate pricing and tax handling per market, so international wholesale buyers see the correct price and tax treatment without manual invoice adjustments.

Introduction

Selling wholesale internationally involves more than currency. Tax display, VAT exemptions, and market-specific pricing agreements all affect what a wholesale buyer actually pays, and getting any of them wrong creates invoicing headaches.

This guide is for brands and distributors selling wholesale into multiple countries who need pricing, tax display, and discounts to work correctly across every market on Shopify.

What Is International Wholesale Pricing?

International wholesale pricing covers everything beyond a converted price: market-specific discount rates, whether tax displays inclusive or exclusive, and how VAT or tax-exempt pricing applies for wholesale buyers who qualify. It is broader than currency conversion alone.

Who Needs International Wholesale Pricing?

• Brands with wholesale buyers across multiple countries or tax regions
• Distributors handling VAT-exempt business customers
• Sellers using Shopify Markets for company profiles across locations
• Manufacturers exporting to retailers with different tax obligations
• Anyone manually adjusting invoices for tax treatment per country today

Why International Wholesale Pricing Matters for Your Business

• Accurate tax and VAT handling protects margin and avoids compliance issues
• Correct market-specific pricing increases average order value abroad
• Fewer invoice corrections improve repeat order volume from international accounts
• Reduces operational time spent manually adjusting tax on wholesale orders
• Builds trust with international buyers who see accurate pricing upfront

Shopify Native B2B vs Wholesale Pricing Discount B2B for International Wholesale

Native Shopify B2B, through Shopify Markets, gives you company profiles with multiple locations per account on any paid plan since April 2026, along with net payment terms and PO number support that work across markets.

What native B2B does not handle on its own is the tax and VAT layer that international wholesale buyers often need. Wholesale Pricing Discount B2B's Global plan adds tax inclusive and exclusive display rules, VAT and tax-exempt pricing with discounts applied over the exempt price, and custom tax display for selected products, on top of the market-specific discounts and custom pricing already covered for multi-currency setups.

See how native B2B and app-based pricing compare in full in our Shopify native B2B versus third-party apps guide.

How to Set Up International Wholesale Pricing on Shopify

Step 1: Prepare Your Store and Customer Tags

Confirm your Shopify Markets are set up for each country you sell wholesale into, then tag wholesale customers by region if tax treatment or pricing differs.

• Confirm active markets for each wholesale region
• Create regional wholesale tags where tax treatment differs
• Tag existing international wholesale accounts

Step 2: Install and Configure the App

Install Wholesale Pricing Discount B2B on the Global plan to access tax display rules, VAT and tax-exempt pricing, and market-specific discounts.

• Connect the app to your active Shopify Markets
• Set tax inclusive or exclusive display per market
• Flag VAT-exempt wholesale accounts where applicable

Step 3: Create the Pricing or Discount Rules

Set market-specific wholesale discounts and confirm VAT-exempt pricing applies the discount over the correct exempt base price, not the tax-inclusive retail price.

• Set discount percentages per market or region
• Apply the discount over the tax-exempt base price where relevant
• Set custom tax display for products that need it

Step 4: Test With a Tagged Test Customer

Check pricing and tax display under a tagged test account in each relevant market, including a VAT-exempt test account if you serve those buyers. Ask Shopify Sidekick what price a named customer sees on a product to confirm the setup.

• Test tax-inclusive and exclusive display per market
• Test a VAT-exempt account for correct exempt pricing
• Ask Sidekick to confirm the price a test customer sees

Step 5: Go Live

Roll international wholesale pricing out market by market rather than all at once, checking early orders in each region for tax and pricing accuracy.

• Launch region by region rather than all markets at once
• Notify international buyers of confirmed pricing and tax treatment
• Review the first orders in each market for accuracy

International Wholesale Pricing Examples

Industry: Supplement brand exporting to EU retailers
Problem: VAT-exempt wholesale buyers were still being charged tax-inclusive wholesale pricing.
Setup: Tax-exempt pricing configured so the wholesale discount applied over the exempt base price.
Result: Invoices matched buyer tax status correctly with no manual corrections needed.

Read more case studies for our apps to see international wholesale pricing set up in practice.

See the Global plan tax and market features on the Wholesale Pricing Discount B2B page.

Best Practices

• Confirm VAT-exempt status per account before enabling exempt pricing
• Set tax display rules to match each market's expectations, not a single default
• Roll new markets out one at a time to catch tax or pricing errors early
• Keep custom tax display documented per product for audit purposes
• Review international pricing whenever tax regulations change in a market

Summary

International wholesale pricing combines market-specific discounts with correct tax and VAT handling. Set up your markets, tag regional wholesale accounts, and configure tax-aware pricing rules in Wholesale Pricing Discount B2B before rolling markets out one at a time.

Selling wholesale across borders? Try Wholesale Pricing Discount B2B to handle international pricing, tax display, and VAT-exempt discounts correctly.