Utilizing the extensive data and metrics that Order Tagger can gather, to enhance your Shopify store’s future performance.
As an online merchant, you may have heard of — or already using — a tagging app like Order Tagger, to automate and streamline the management of orders your ecommerce store receives.
That said, are you utilizing the extensive data and metrics that Order Tagger can gather, to enhance your store’s future performance?
Yes, being able to add, remove, delay and backdate dynamic order tags (which can then auto-trigger multi-layered actions) saves tremendous time and hassle in your day-to-day operations.
And, yes, it also helps keep customers satisfied, because those automatic workflows help streamline fulfillment (i.e. get packages prepped and delivered to buyers ASAP.)
But that's not all.
Dynamic tags allow you to collect invaluable data from customer orders that can be used to:
And ultimately, help drive additional sales down the road.
Beyond prompting the efficient packaging and delivery of customers’ orders, you can set up Order Tagger to track key characteristics of an order that provide insight into your customers’ needs.
For instance, if you set up a tag to track when a customer orders the same item again and again (more than two or three times perhaps?), you can then trigger auto-reminder emails to be sent to them, when they’re likely to be running out of product.
How will you know when they probably need a re-stock? Well, you set up another tag to track the time intervals between customer orders (perhaps, it ends up being approximately every 3 months).
Chances are the shopper in question was probably going to order from you eventually, but in this scenario you both show them that you can anticipate their needs in a personalized way and give them a little nudge to make a purchase.
Tracking key customer insights is also invaluable when you want to identify repeat (i.e. loyal) customers — and offer them perks accordingly.
(Considering that 78% of consumers' choose a favorite brand because it rewards them for loyalty, there’s definitely a lot of good reasons to invest in loyalty initiatives). So here are two examples of how Order Tagger can help you cement loyal relationships, and even inspire current customers to send new prospects your way:
Metrics like conversion rate, click-through rate and average order value are incredibly useful tools to inform your marketing efforts.
Indeed, you probably already access this key performance data via your website analytics. But Order Tagger can help you gather even deeper insight, again by tracking unique characteristics of an order that are specifically relevant to your online shop.
Take average order value (AOV), for instance. It’s an important metric that tells you how much each customer tends to spend, on average, when they make a purchase via your ecommerce store. That baseline number is good to have, but often serves as a jumping off point to launch strategies that increase AOV (read: more revenue!).
Consider this scenario:
Say you want to figure out whether a discount code at checkout versus an automatically-applied discount on specific items is more successful at raising your AOV?
Enter: Order Tagger.
You set up an AOV tag for every order that uses the discount code and track that data alone. Then you can compare results with the other tag you’ve set up to track orders that include items with auto-applied discounts.
And voila, you’ve now accessed more insightful data that sets up your next marketing move for success.
What do all three of these strategies have in common?
Either directly or not, they play a role in augmenting your sales. They’re also particularly helpful at inspiring repeat sales, which is the holy grail of conversions.
Research shows that even a 5% increase in customer retention can lead to more than a 25% increase in profit — because those returning customers often buy more over time.
And we know the secret to happy, loyal customers is the right type of engagement. If you can “effectively organize and manage customer experience,” a 20% improvement in customer satisfaction is the result, according to McKinsey.
So use Order Tagger to its fullest potential, enhancing both your engagement and marketing strategies, to boost your store’s performance.