As an online merchant, you may have heard of — or already using — a tagging app like SC Order Tags & Flows, to automate and streamline the management of orders your ecommerce store receives. 

What are order tags?

• Digital “labels” an ecommerce store can create and customize, to sort and classify order details.
• Specific order details can then be set up to “trigger” actions, called “workflows.” 

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That said, are you utilizing the extensive data and metrics that SC Order Tags & Flows can gather, to enhance your store’s future performance? 

Yes, being able to add, remove, delay and backdate dynamic order tags (which can then auto-trigger multi-layered actions) saves tremendous time and hassle in your day-to-day operations. 

And, yes, it also helps keep customers satisfied, because those automatic workflows help streamline fulfillment (i.e. get packages prepped and delivered to buyers ASAP.)

But that's not all. 

Dynamic tags allow you to collect invaluable data from customer orders that can be used to:

• Enhance customer insight → better engagement strategies
• Access deeper KPI insights → better marketing strategies 

And ultimately, help drive additional sales down the road.  

1. Understand customer needs to personalize engagement

Beyond prompting the efficient packaging and delivery of customers’ orders, you can set up SC Order Tags & Flows to track key characteristics of an order that provide insight into your customers’ needs. 

For instance, if you set up a tag to track when a customer orders the same item again and again (more than two or three times perhaps?), you can then trigger auto-reminder emails to be sent to them, when they’re likely to be running out of product. 

How will you know when they probably need a re-stock? Well, you set up another tag to track the time intervals between customer orders (perhaps, it ends up being approximately every 3 months).

Chances are the shopper in question was probably going to order from you eventually, but in this scenario you both show them that you can anticipate their needs in a personalized way and give them a little nudge to make a purchase. 

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2. Track customer patterns to reward brand loyalty

Tracking key customer insights is also invaluable when you want to identify repeat (i.e. loyal) customers — and offer them perks accordingly. 

(Considering that 78% of consumers' choose a favorite brand because it rewards them for loyalty, there’s definitely a lot of good reasons to invest in loyalty initiatives). So here are two examples of how Order Tags & Flows can help you cement loyal relationships, and even inspire current customers to send new prospects your way:

• Example 1: Customers love being surprised with a reward, so you can strategically set up tags that trigger perks at various stages in a customer’s engagement with your brand. For instance, maybe after every first order an auto-trigger sends them a small discount for their next purchase. But then after their 10th purchase, you trigger a free gift and enrollment in the VIP level of your loyalty program. 

• Example 2: Another great strategy you can enable with Order Tags & Flows triggers rewards for customers when they refer your product or services via a review platform (like Conjured Referrals). You can set up multiple, layered tags that a) trigger an email with info about the referral program and b) trigger the provision of a discount or gift when the online referral has been completed. 

3. Use key performance indicators (KPIs) to enable strategic marketing

Metrics like conversion rate, click-through rate and average order value are incredibly useful tools to inform your marketing efforts. 

Indeed, you probably already access this key performance data via your website analytics. But Order Tags & Flows can help you gather even deeper insight, again by tracking unique characteristics of an order that are specifically relevant to your online shop. 

Take average order value (AOV), for instance. It’s an important metric that tells you how much each customer tends to spend, on average, when they make a purchase via your ecommerce store. That baseline number is good to have, but often serves as a jumping off point to launch strategies that increase AOV (read: more revenue!).

Consider this scenario: ‍

Say you want to figure out whether a discount code at checkout versus an automatically-applied discount on specific items is more successful at raising your AOV? 

Enter: Order Tags & Flows. 

You set up an AOV tag for every order that uses the discount code and track that data alone. Then you can compare results with the other tag you’ve set up to track orders that include items with auto-applied discounts. 

And voila, you’ve now accessed more insightful data that sets up your next marketing move for success.

Improved engagement + marketing tactics = More conversions

What do all three of these strategies have in common? 

Either directly or not, they play a role in augmenting your sales. They’re also particularly helpful at inspiring repeat sales, which is the holy grail of conversions.  

Research shows that even a 5% increase in customer retention can lead to more than a 25% increase in profit — because those returning customers often buy more over time. 

And we know the secret to happy, loyal customers is the right type of engagement. If you can “effectively organize and manage customer experience,” a 20% improvement in customer satisfaction is the result, according to McKinsey. 

So use Order Tags & Flows to its fullest potential, enhancing both your engagement and marketing strategies, to boost your store’s performance. 

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