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The 5 best ways to promote your Shopify store on social media

With so much many social channels in the market, it can be hard to know where to start. Here's the five best ways to promote your Shopify store on social media.

6 Minutes, 23 Seconds

As a Shopify store owner, you know that social media is a powerful tool to reach new customers and grow your business. But with so many social media platforms and options out there, it can be hard to know where to start. Don't worry, we're here to help! In this blog post, we'll share with you the 5 best ways to promote your Shopify store on social media. 

© Olena Rudo / Adobe Stock

1. Make sure your social media accounts are high-quality and up-to-date

This may seem like a no-brainer, but it's important to make sure that your social media accounts are high-quality and up-to-date before you start promoting your Shopify store on them. That means having strong profile photos, cover photos, descriptions, and links back to your website. 

If potential customers come to your social media account and it looks like it hasn't been updated in years, they're not going to want to buy anything from you. 

When people visit your social media accounts, they should be able to immediately see that your store is active and well-cared-for. This gives them a good impression of your brand and makes them more likely to visit your store and purchase your products. 

2. Use compelling visuals

If you're like most Shopify store owners, you know that social media is a powerful tool that can help you reach new customers and grow your business. But what you might not know is that using compelling visuals is one of the best ways to promote your store on social media. Here's why:

Humans are visual creatures. In fact, studies have shown that our brains process images 60,000 times faster than they process text. That's why posts with images are more likely to catch our attention and hold our interest. And when it comes to social media, posts with images are also more likely to be shared. That means more people will see your store, and you'll have a better chance of making a sale.

So how can you use visuals to promote your Shopify store on social media? Here are a few ideas:

Share photos of your products

People love seeing photos of products before they buy them. So make sure to share plenty of photos of your products on social media. You can post photos of individual products, or you can create collages or collections that showcase multiple items. Just make sure the photos are high-quality and attractive.

Share behind-the-scenes photos

People are always interested in seeing what goes on behind the scenes of a business. So share some behind-the-scenes photos from your Shopify store on social media. For example, you could post a photo of your team set up for an event or restock inventory. Just make sure the photos are interesting and engaging.

Share customer photos

Customer photos are some of the most powerful visuals you can share on social media. That's because they show potential customers that people are actually using and enjoying your products. So ask your customers to share photos of themselves using your products, and then post those photos on social media. You could even offer a discount or giveaway to encourage people to submit their photos.

© joyfotoliakid / Adobe Stock

Use branded video elements 

Video has fast become a vital part of the sales process. Embedding a video gallery into your Shopify store for background, educational, testimonial, product, and even shoppable live-stream videos will help you build trust, and increase engagement.Tools like SC Video Background can embed YouTube, TikTok, and Vimeo anywhere into your store with on click, allowing you to  for no-code video integration tConnecting and repurposing video elements into your social media creates a cohesive brand experience across all of your channels that can lead shoppers further down the sales funnel, increase conversion, and turn customers into fans. 

3. Utilize hashtags

In today’s social media-driven world, hashtags are one of the most powerful tools you have at your disposal when it comes to promoting your Shopify store. in When used correctly, hashtags can help you reach a wider audience, connect with other like-minded businesses, and boost your visibility online. Here’s a quick guide on how to get started.

Step 1: Research Relevant Hashtags

The first step is to research relevant hashtags that are being used by other businesses in your industry. A good place to start is with Twitter and Instagram. Take a look at what hashtags your competitors are using and make a list of the ones that seem most relevant to your business.

Step 2: Create a List of Unique Hashtags

Once you have a good understanding of the relevant hashtags that are being used in your industry, it’s time to start creating a list of unique hashtags that you can use to promote your Shopify store. These should be specific to your business and products/services. 

Step 3: Use Hashtags in Your Posts

Now that you have a list of relevant and unique hashtags, it’s time to start using them in your posts! Whenever you share something related to your business on social media, be sure to include a few relevant hashtags. This will help ensure that your posts are seen by more people who are interested in what you do. 

Hashtags are great for making your post stand out in an ocean of content, but be mindful that too many can come across as spammy and turn people off from engaging with you. A good rule is to only use less than 10 per post!

© John Costello / Adobe Stock

4.   Engage with your Audience

Social media isn't just about pushing out content - it's also about engaging with your audience. Take the time to respond to comments, answer questions, and even start conversations with your followers. 

When you engage with your audience on social media, you're building relationships with potential and current customers. These relationships are based on trust and mutual respect. When you respect and listen to your audience, they'll be more likely to respect and listen to you. In turn, they're also more likely to buy from you.

Engaging with your audience also gives you insight into what they want and need. By listening to their concerns and questions, you can adjust your marketing strategy accordingly. You might even discover new products or services to offer based on what your audience is telling you. Ignoring your audience on social media is like ignoring potential customers in your store - it's not good for business!

Finally, engaging with your audience shows that you're a real person with real feelings - something that is all too rare in the world of online shopping. When customers feel like they know and trust the person behind the brand, they're more likely to make a purchase. So don't be afraid to show some personality when you're interacting with your followers on social media!

5. Use Tools built for Shopify

Luckily, there are lots of tools available to help you set up and manage social media ads for your Shopify store. Some popular options include many third-party tools like Hootsuite, Sprout Social, and more. However, my favourite has to be the Koala Inspector

The competition is always tough and now you can get an edge with this new tool that helped my business shine. It provided invaluable insight into what makes other stores successful, which means there's no need to waste time trying to guess how they did their marketing or discover hidden gems like expensive products nobody wants in stock!

This not just broke down everything they did with their shopify store but also revealed information about their successful ad campaign. 

Conclusion

There's no doubt about it: social media is a powerful tool for promoting your Shopify store. By following the tips above, you can reach new customers, grow your business, and achieve success!

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