How Aiden Powers MediaMarkt to Deliver AI-Powered Guided Selling Across Europe

At Shop Circle, we’re proud to see Aiden, our partner brand’s guided selling transforming how MediaMarkt serves millions of customers across Europe. 

When MediaMarkt, one of Europe’s largest consumer electronics retailers, set out to make product advice faster, more consistent, and more accessible across multiple countries, they turned to Aiden.

The Challenge: Reducing Choice Overload & Boosting Confidence

MediaMarkt is where millions of Europeans begin their search for electronics—whether it’s a new laptop, smart doorbell, or washing machine.

But with thousands of options, technical specifications, and often similar-looking products, many shoppers felt overwhelmed. The outcome? Delayed purchases or trips to the store for in-person reassurance.

The retailer wanted to:

• Help customers make confident decisions online

• Maintain consistency between digital and in-store advice

• Roll out a solution quickly and efficiently across multiple countries

They needed a partner that could deliver both scalable technology and hands-on collaboration.

The Solution: Rapid Rollout of Aiden’s Guided Selling Tool

MediaMarkt chose Aiden for its scalability, localization flexibility, and collaborative approach. From December 2024, the launch was aggressive:

• 48 product advisors rolled out in just 6 weeks

• Coverage spanned 4 countries initially (Netherlands, Belgium, Germany, Austria), quickly expanding to Poland, Spain, Italy, Turkey, and Switzerland

• Localization was seamless - product finders could be duplicated across regions in native language and matching product assortments

The Results: Real Advice, Real Conversions

The impact was immediate and measurable:

• Over 100,000 customers advised per month

• Conversion rates between 6–10% for users engaging with the product finders
  

But the benefits went further: online guidance enhanced in‑store experiences - when customers came prepared, store staff could deliver more focused service. A holistic approach to omnichannel shopping.

Ongoing Strategy: Scaling Impact by Refining Effect & Exposure

With the foundation in place, MediaMarkt now focuses on two levers:

• Effectiveness of advice — Fine‑tuning phrasing, narrowing recommendations to truly one best fit

• Exposure of product finders — Testing new placements (like on product detail pages), expanding into new categories, and even targeting B2B customers
  

Aiden supports this iterative process through monthly knowledge sessions Aiden Office Hours enabling local teams to analyze usage data and surface best practices.

What is their magic formula?
Impact = Effect × Exposure

Ready to see how Aiden can help your customers find their perfect match?