Shop Circle e-commerce glossary

An A-Z of the most up-to-date terminologies for e-commerce merchants, brands, innovators, and experts.

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Cumplimiento de 3PL (logística de terceros)

Una empresa de comercio electrónico que utiliza una entidad externa a la organización para gestionar varios aspectos de sus operaciones minoristas, incluida la gestión del inventario, la recepción de pedidos, el embalaje y el envío.

A

Sistema API (interfaz de programación de aplicaciones)

La habilitación de una plataforma de comercio electrónico para conectar servicios con otras aplicaciones, facilitar la comunicación y compartir datos. Los sistemas API tienen una amplia gama de capacidades para las marcas y los comerciantes de comercio electrónico, incluida la gestión y actualización de catálogos de productos, la personalización de experiencias de pago, la autenticación de transacciones y mucho más.

Etiquetas automáticas

La acción de automatizar la clasificación de pedidos, productos o clientes en función de criterios comerciales específicos.

Auto tags

The action in the Order Tagger Shopify app of automating the classification of orders, products, or customers based on specific business criteria.

Affiliate links

A unique URL containing the affiliate's ID, username, or other personal identifier, allowing brands or merchants to record the traffic sent to their website.

Amazon

A multinational technology company with several different focuses, including e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon is the world’s largest online retailer, marketplace and cloud computing service.

All Reviews Page

A dedicated page on your website or online store that collects and displays product and overall shop reviews, including redirects to encourage your visitors to browse and convert.

Automatic Free Gift

A Shopify app that automatically adds products to orders based on user-defined rules; for example, when a customer spends a certain amount at a store or uses a specific discount code.

Amazon S3 Bucket

This feature enables merchants to store extra information and files, such as images and videos, in the app provider's designated storage space on Amazon S3. Amazon S3 is a cloud storage service offered by Amazon Web Services (AWS). It streamlines data management without requiring external storage setup.

Advanced Wishlist

A tool within the platform that extends the standard wishlist feature, providing enhanced functionalities like sharing options, user notifications, merchant analytics, and visual customizations. Designed to enrich the shopping experience and offer merchants insights into customer preferences.

Admin Control

A suite of tools and permissions within an app granted to store administrators, allowing for customization, data management, and configuration to align the app with store-specific needs and objectives.

Automated Email Reminders

A feature within a app that automatically sends predetermined email notifications to customers based on specific triggers or events, such as abandoned carts or pending wishlist items, to enhance user engagement and drive desired actions.

Order Status Tracker App

A specialized application designed to integrate with a Shopify store to provide real-time tracking information on customer orders. Such apps enhance the shopping experience by giving both the store owners and their customers clarity on the whereabouts and status of their orders from the moment they're placed to the point they're delivered.

Automate Status Notification

The system by which apps send out timely, automatic updates (via email, SMS, push notifications, etc.) to inform customers about specific events or changes related to their activities or orders without manual intervention.

Auto Request Review

Auto Request Review refers to the automated process through which a Shopify store sends out prompts or requests to customers to leave reviews for products they've purchased. Typically executed after a set period from the purchase or delivery, ensuring the customer has had time to experience the product.

Advanced CSS

The use of more sophisticated and complex Cascading Style Sheets (CSS) techniques to customize and enhance the appearance, layout, and responsiveness of the post-purchase survey presented to customers.

Prueba A/B

También conocido como prueba dividida, es la práctica de presentar a la mitad de un grupo de usuarios una versión alternativa de un elemento visual de comercio electrónico (como un sitio web, un correo electrónico o una interfaz de aplicación) con el objetivo de probar una variable particular y evaluar si la página alternativa logra o no una tasa de conversión más alta.

Marketing de afiliados

El proceso de ganar una comisión promocionando los productos de otra empresa en un entorno online. Los comerciantes y las marcas encuentran un producto o servicio que les gusta, lo promocionan a otros y obtienen una ganancia por cada venta realizada.

B

B2B (de empresa a empresa)

Una transacción de comercio electrónico de productos, servicios o información que se realiza entre empresas (como un fabricante y un mayorista, o un mayorista y un minorista) en lugar de entre una empresa y un consumidor individual.

B2C (de empresa a consumidor)

Un modelo de comercio electrónico que mueve o vende productos o servicios directamente de una empresa a un usuario final individual, quien los compra para uso personal.

Las mejores soluciones

Soluciones compuestas por los mejores productos de cada categoría. Las empresas de comercio electrónico pueden integrarlos para que se adapten a sus objetivos específicos y aborden los problemas, en lugar de elegir una solución grande de un solo proveedor. Esto permite la especialización y ofrece una gama más amplia de capacidades innovadoras, al tiempo que optimiza los resultados en el proceso.

Suscripción a Build-a-Box

Un modelo de suscripción en el que las marcas y los comerciantes ofrecen una selección de productos entre los que los clientes pueden elegir, así como configurar la cantidad de artículos que pueden agregar. Este modelo permite una mayor personalización y control, al mismo tiempo que garantiza que las suscripciones se mantengan actualizadas e interactivas.

BODFS (compra en línea y entrega en tienda)

También conocido como comprar en línea y entregar en la tienda, un método de cumplimiento que trata los espacios físicos de las tiendas como centros de cumplimiento, aprovechando el inventario existente en la tienda para completar los pedidos. BODFS puede ayudar a los minoristas de comercio electrónico no solo a aumentar la velocidad de entrega, sino también a reducir la necesidad de aplicar descuentos a la mercancía al final de la temporada o al final de su vida útil.

BORIS (compra-online-devolución-en-tienda)

También conocido como comprar en línea y devolver en tienda; una opción de comercio electrónico que permite a los clientes realizar compras en línea y recibirlas en su domicilio, con la posibilidad adicional de devolver los artículos en una tienda física, incluso si es un lugar que nunca han visitado, si no están satisfechos con los artículos.

BOPIS (compra online y recogida en tienda)

También conocido como comprar en línea y recoger en tienda; una opción de comercio electrónico que permite a los clientes realizar compras en línea y recoger el pedido en persona, en un área de servicio al cliente o de recogida designada, dentro o fuera de una tienda física.

Herrada

El proceso de creación de una identidad para una empresa de comercio electrónico en la mente de un consumidor. La marca puede estar formada por varios componentes, entre ellos el logotipo y el diseño visual general de la empresa, su misión y valores fundamentales, y su tono de voz.

BOSS (compra en línea y envío a tienda)

También conocido como compra en línea y envío a tienda, es un proceso de comercio electrónico que permite enviar artículos directamente desde un almacén y luego los clientes pueden recogerlos en la tienda. Esto garantiza que los minoristas nunca se quedarán sin existencias, al mismo tiempo que reduce el tamaño de la tienda y elimina la necesidad de servicios de entrega de terceros.

Persona compradora

Una caracterización detallada y semificticia de un cliente ideal, basada en datos sobre él y en cómo utiliza un producto o servicio. Las descripciones reflejan los segmentos de mercado de una marca o comerciante que coinciden con el tipo de comprador.

Background replace

A feature of the Video Background Shopify app that allows users to replace the background of an existing element with a video.

Bounce rate

The percentage of website visitors that leave without taking a specified action, such as making a purchase, clicking on a link, or filling out a form.

Big Commerce

An e-commerce platform that provides software as a service (Saas) services to retailers, including online store creation, search engine optimization, hosting, marketing and security for businesses.of all sizes.

Bold Commerce

An e-commerce brand that helps other brands grow through extended platform capabilities, with four apps now powered and operated by Shop Circle.

Bold Multi-currency

A Shopify app — originally designed by Bold Commerce, now powered and operated by Shop Circle — that displays prices on an online store in hundreds of different currencies.

Bulk Apply

A feature that allows store owners or managers to apply certain product options or attributes to a large group of products at once, rather than updating each product individually. For example, if a store added a new color option to its product line, "bulk apply" could instantly enable that color choice for all relevant products in the catalog. This streamlines the process of updating or adding new options, ensuring consistency across multiple products and saving significant time.

Built-in Social Media Login

An integrated feature in e-commerce platforms that allows customers to sign in or create an account using their existing social media credentials, such as Facebook, Google, or Twitter. By leveraging these established accounts, users can avoid the traditional registration process, streamlining their login or signup experience. This not only simplifies access for the customer but can also increase conversion rates and user engagement for online retailers.

Bulk Discounts

A feature in a discount app empowers merchants to provide reduced prices for products or collections when customers make larger quantity purchases. These bulk discounts can be applied to specific products, variants, or entire collections, encouraging customers to buy more of a particular item in order to receive a discount.

BOGO Messages

"BOGO" stands for "Buy One, Get One." BOGO messages are promotional advertisements that offer a special deal: when a customer buys one product, they receive another one for free or at a discounted price.

Bulk Import/Export Feature

A feature allowing the mass upload or download of store data, such as products, customers, or orders, typically using standardized formats like CSV. Useful for setting up new stores, data migration, backups, and large-scale updates.

Bulk Delete Metafields

This feature enables merchants to swiftly remove multiple custom data fields or metafields simultaneously. It proves valuable for tasks such as data cleaning, platform migration, or error correction, simplifying the management of additional product or store attributes that extend beyond the platform's default specifications.

Blacklist Routes

A security and control measure within web applications, including Shopify apps, where specific URLs or endpoints (routes) are prohibited or restricted from access. This action is taken to enhance app security, control feature accessibility, or ensure regulatory compliance.

Back in Stock Restock Alert

Back in Stock Restock Alert pertains to a feature or standalone application that notifies customers when an out-of-stock product becomes available again. Customers can opt-in to receive these alerts, ensuring they don't miss out when their desired items are replenished.

Badge Customization

A feature within an app that allows users to enhance trust or payment badges by adding explanatory tooltips and specifying redirect URLs, leading to further information or actions when clicked.

Badge Template

A pre-designed visual representation or layout is provided within a Trust Badge App that merchants can select and use to display various trust signals on their online store.

C

Tasa de abandono del carrito de compras

Relación entre la cantidad de carritos de compra abandonados y la cantidad de transacciones iniciadas o completadas. El abandono se produce cuando un cliente potencial abandona el proceso de compra en línea antes de completar la compra.

Optimización del proceso de pago

Una estrategia de comercio electrónico que agilice el proceso de pago y elimine todos los obstáculos posibles para que los clientes completen las transacciones. La optimización podría incluir la eliminación de elementos de diseño que distraigan y pasos innecesarios.

CIAM (gestión de identidad y acceso del cliente)

También conocido como gestión de acceso e identidad de clientes, un sistema que captura y mantiene de forma segura datos persistentes del perfil del cliente, autenticando a los usuarios legítimos y negando el acceso a posibles amenazas.

Nativo de la nube

Un enfoque que aprovecha los modelos de distribución de computación en la nube para crear y ejecutar aplicaciones flexibles, resilientes y escalables que residen en entornos dinámicos, ya sean nubes públicas, privadas o híbridas.

Lógica condicional

El concepto de establecer reglas que hagan que un proceso de comercio electrónico cambie en función de las sugerencias de los clientes. Cuando los clientes toman ciertas decisiones o cumplen ciertas condiciones, se les presentan más opciones o beneficios a través de una estructura del tipo “si esto, entonces aquello”.

Sistema de gestión de contenidos (CMS)

Una plataforma de software que permite a las empresas de comercio electrónico crear, editar y publicar contenido en su sitio web sin necesidad de codificación. Los usuarios pueden cambiar la apariencia de la tienda en línea de varias maneras, incluida la modificación del diseño de la página del producto, la adición de nuevas secciones para promocionar productos o servicios específicos o la incorporación de banners promocionales al sitio. El software CMS de comercio electrónico puede ser SaaS o basado en la nube (el proveedor del software lo aloja y lo administra sin un servidor independiente) o de código abierto, que a menudo es autoalojado y brinda a los usuarios un control total sobre la funcionalidad del sitio web.

Optimización de la tasa de conversión

Una estrategia de comercio electrónico que tiene como objetivo aumentar el porcentaje de clientes que realizan una acción deseada en una experiencia de compra digital. Se centra en las llamadas a la acción, que incluyen comprar un producto, registrarse en un servicio, hacer clic en un enlace, descargar un archivo o completar un formulario.

Embudo de conversión

Representación visual de las distintas etapas del proceso de compra de un comprador. El embudo también ilustra la disminución gradual de la cantidad de clientes potenciales a medida que se los guía a lo largo del camino de conversión. A menudo se divide en "parte superior del embudo" y "parte inferior del embudo" para analizar en profundidad e identificar oportunidades específicas en las que se pueden aumentar las conversiones mediante diversas tácticas de marketing.

Venta cruzada

Una estrategia de ventas que alienta a los clientes a gastar más comprando un producto o servicio relacionado con el que ya están en proceso de comprar. Las marcas o los comerciantes pueden identificar productos o servicios que satisfagan necesidades adicionales o complementarias que podrían no estar cubiertas por el artículo original que compran los clientes, o dirigir a los clientes a productos que probablemente habrían comprado de todos modos.

Integración de cuentas de clientes

El proceso de recopilar y organizar datos de cuentas de clientes de diferentes bases de datos en un solo formulario, con el fin de compartir información más fácilmente y mejorar las capacidades analíticas de una marca o comerciante de comercio electrónico.

Experiencia del cliente

Las percepciones e impresiones que tienen los clientes de una marca o comerciante de comercio electrónico a medida que recorren el proceso de compra. Esto incluye todos los efectos acumulativos de las interacciones con los canales digitales, productos, sistemas y empleados de la marca o el comerciante, y cómo esto afecta a factores de resultados finales como los ingresos.

Valor de vida del cliente (CLTV)

El importe total que un cliente gasta en productos o servicios de una empresa de comercio electrónico durante toda la duración de su relación. El CLV se puede calcular multiplicando el valor promedio de una compra por la cantidad de transacciones por año y por la duración promedio de la relación con el cliente en años.

Segmentación de clientes

El proceso de dividir a los clientes en grupos según rasgos comunes para que las marcas o los comerciantes puedan adaptar eficazmente sus esfuerzos de marketing a cada grupo. La segmentación puede ser útil tanto en el desarrollo de productos como en la comunicación, para crear productos y mensajes que resuenen en subconjuntos específicos de clientes.

Personalización de CSS

También conocidas como hojas de estilo en cascada, son un método para agregar instrucciones estilísticas al código de back-end de un sitio web de comercio electrónico. Las hojas de estilo en cascada definen la apariencia y el posicionamiento de elementos individuales del sitio web, lo que permite realizar cambios de diseño a lo largo del tiempo.

Customer data

The personal, demographic and behavioral information that is either provided by customers while interacting with your e-commerce business, or collected from them to better understand their needs and engage with them in online and offline forms of communication.

Call-to-Action (CTA)

A marketing instruction that indicates the next step a marketer wants its audience to take. This can be sales-focused — such as instructing the viewer to click a button to complete a sale — or be marketing funnel-focused — suggesting that the viewer subscribe to a newsletter or learn more about its products or services.

Churn rate

The rate at which customers stop doing business with a company, or the measurement of a company’s loss in subscribers within a given period of time.

Conversion rate

The percentage of website visitors that complete a specific goal out of the total number of visitors.

Click through rate (CTR)

A business metric that measures the number of clicks marketers or advertisers receive on their ads divided by the total number of impressions, or the number of times the ad is shown.

Customer journey

The process by which a customer engages with a brand or merchant in order to achieve a goal, comprising the entire path of interactions with the product or service.

SC Conjured Referrals

A referral marketing tool operated by Shop Circle that allows Shopify merchants and brands to easily set up an automated and customizable referral program, and work with affiliate partners.

SC Customer Tagging

An app by Shop Circle enabling seamless, automated tags for smart customer segmentation, workflows, and emails.

Collect reviews

The action of a company making an active effort to request feedback from their customers, rather than relying solely on reviews that customers have made without prompting.

Custom domain setup

The process of configuring your official company domain to be used in auto-form responder emails, enables a customized email address that represents your business and helps prevent your emails from appearing as spam.

Contact us form

A dedicated section or page on an e-commerce website allows visitors and customers to communicate directly with the business. Typically, a 'Contact Us' form will include fields for the user to enter their name, email, subject, and a message. Upon submission, this information is sent to the business, facilitating inquiries, feedback, or other types of communication.

Checkout Form

An online form that customers complete to finalize a purchase. It's a critical component of the online shopping experience and is designed to gather all the necessary information to process an order.

Clickable Tooltips

User interface elements that provide additional information, explanations, or context for a particular item or term on a webpage or within an application.

Cart Customization

The capability to customize the look, features, and layout of the shopping cart in an e-commerce platform is essential. This includes design adjustments to align with the store's branding, incorporating specific elements like promo code fields and gift options, or integrating extra tools such as upselling prompts. Through cart customization, businesses can offer a distinct shopping experience, address specific audience preferences, and potentially boost conversion rates.

Custom Email Domains

A personalized domain name that is used for sending and receiving emails, allowing individuals or businesses to craft email addresses that align with their brand or identity.

Cart Goal System

The "Cart Goal System" feature in an app refers to a mechanism that encourages shoppers to add more items to their cart to reach a predefined spending goal, usually in exchange for a reward or incentive. The progress towards this goal is typically visually displayed to the user.

Custom Bar Settings

Custom bar settings refer to the configuration options available in certain Shopify apps that allow merchants to create and customize bars on their storefront. These bars can serve various purposes, such as promotional banners, announcement bars, or notification bars.

Cookie Preference Management

Cookie Preference Management comprises tools and functionalities within a Shopify app that enable the merchant and the store's visitors to control which cookies are set and what type of data is collected during a user's session. It promotes transparency, choice, and compliance with regulations such as GDPR.

D

D2C (directo al consumidor)

También conocida como venta directa al consumidor, es una estrategia de comercio electrónico que permite a las marcas o comerciantes vender productos directamente a los clientes y evitar organizaciones “intermediarias”, como minoristas, revendedores o mayoristas externos.

Seguridad de datos

El proceso de proteger la información digital contra la corrupción, el robo o el acceso no deseado durante todo su ciclo de vida. Las medidas de seguridad de los datos pueden ser físicas (hardware, dispositivos de almacenamiento, dispositivos de usuario) o digitales (software, controles administrativos, políticas y procedimientos).

Biblioteca digital

Base de datos en línea de objetos digitales que los usuarios pueden organizar, buscar y recuperar, ya sea de forma local o remota a través de una red. La biblioteca puede incluir texto, imágenes fijas, audio, video, documentos digitales u otros formatos de medios digitales.

Productos digitales

Un producto o servicio basado en software que puede venderse en línea (sin poseer una forma o sustancia física) y que ofrece algún tipo de valor o utilidad a un cliente.

Envío directo

Un método de cumplimiento de pedidos en el que una marca de comercio electrónico o un comerciante compra el inventario según sea necesario a un mayorista o fabricante externo para completar los pedidos, en lugar de mantener los productos en stock. Este método requiere menos capital inicial que un modelo minorista tradicional y, por lo general, también tiene gastos generales más bajos.

Downloadable files

The files offered by an e-commerce brand or merchant that can be transferred from its central server to a customer’s device via a link or other form of call-to-action on a website, email or app.

Digital downloads

A product or service sold online by an e-commerce brand or merchant that does not have a physical form.

Direct to consumer (D2C)

An e-commerce strategy that allows brands or merchants to sell products directly to customers and bypass “middleman” organizations such as third-party retailers, resellers, or wholesalers.

Direct to consumer ecommerce platform

The interface that e-commerce brands or merchants use to sell products directly to new customers, bypassing “middleman” organizations such as third-party retailers, resellers, or wholesalers.

Drag-and-Drop Interface

A user-friendly graphical feature that allows individuals to create and organize form elements by simply clicking, dragging, and placing them in the desired location on a form, without the need for coding.

Draft Order Template

Shopify offers a predefined order structure that enables manual order creation. This structure seamlessly integrates standard order details with additional custom information through meta fields, enhancing clarity and detail, particularly for specialized or custom orders.

Dynamic Logic

An app's capability to automatically adapt its behavior or display based on specific conditions or user inputs, offers a tailored and responsive user experience within a Shopify store.

Display Click Counts

A feature in an app that enables merchants to view and monitor the number of times visitors click on a particular link, button, or element within their Shopify store. This data proves invaluable for understanding user behavior, evaluating the effectiveness of calls-to-action, and making informed decisions about store design and marketing strategies.

E

Pila de tecnología de comercio electrónico

La combinación de software frontend y backend, lenguajes de programación, marcos, plataformas, aplicaciones y herramientas que, cuando se superponen entre sí, crean un sistema de comercio electrónico completamente operativo.

Marketing por correo electrónico

Un canal de marketing directo que permite a las marcas o comerciantes de comercio electrónico compartir nuevos productos, ofertas o actualizaciones con los clientes de su lista de contactos de correo electrónico. Los correos electrónicos de marketing cumplen una finalidad específica en el recorrido del comprador y pueden ser de naturaleza promocional o informativa.

Automatización del comercio electrónico

El software que permite a las tiendas de comercio electrónico convertir tareas, procesos o campañas manuales en versiones automatizadas que se pueden ejecutar cuando sea necesario. Las automatizaciones pueden adoptar distintas formas, pero cada flujo de trabajo sigue teniendo el mismo objetivo: simplificar las tareas.

Cumplimiento de comercio electrónico

El proceso que se lleva a cabo para entregar un pedido de comercio electrónico luego de que un cliente lo realiza en línea. Incluye el procesamiento del pedido, la selección de artículos y el mantenimiento del inventario, el empaquetado del pedido y el envío al destino seleccionado por el cliente.

Embed video

A feature of the Video Background Shopify app that allows users to place videos from YouTube, Vimeo or any public or preselected video anywhere on your store’s page.

E-commerce order management

The process used by e-commerce brands or merchants to manage and fulfill online orders, including order routing, shipping label printing, returns, and subscription management. By using an order management system, or OMS, products can make their way to customers with full visibility on the order through every step of the process.

Export/Import Items in CSV

Functionality that enables the transfer of wishlist data to and from a Shopify store using the CSV (Comma-Separated Values) format, aiding in data analysis, backup, migration, or sharing

Export Order Records

"Export order records" means to take order data from a store and transform it into a format that can be saved, analyzed, or used outside of the Shopify platform. This can be beneficial for various reasons, including accounting, inventory management, sales analysis, and more.

Easy Redirects

An application designed for merchants to manage and implement URL redirects, ensuring that visitors are seamlessly directed from one webpage address to another, especially when the original page has been moved, deleted, or renamed.

F

Tarifa plana

Una tarifa de envío en la que el cargo es el mismo independientemente del valor del producto (generalmente en función del tamaño del contenedor de envío) y a menudo está escalonado según el peso y las dimensiones del producto.

Fixed rate

A shipping rate where the fee is the same regardless of product value.

FAQ Section

An area of a website or online store that includes a series of questions that are most commonly asked by customers, covering a range of topics like product or service usage, logistics and technical support.

Free gift

A sales strategy that entices and converts customers by offering a free gift with a purchase or if they spend a certain amount.

Free shipping

An e-commerce sales strategy when brands or merchants offer purchased goods to customers free of charge to entice them to make a purchase.

Form Builder

A tool or software used in modern marketing that allows for the creation and customization of online forms, such as contact forms, survey forms, or registration forms. It streamlines the process of collecting and managing user information.

Form Builder with File Upload

A digital tool used in online marketing that enables the creation of customizable web forms, including the capability for users to upload files. Often used for applications, registrations, or customer feedback.

Form Pagination

Form pagination involves splitting a form into multiple pages or sections instead of displaying all the fields on a single page. This is particularly beneficial for longer forms as it enhances the user experience and boosts form completion rates.

Floating Widget

A fixed UI element on a Shopify store that remains consistently visible as users scrolls, providing immediate access to their wishlist. Often represented by an icon, it ensures continuous user engagement with saved items, regardless of page position. Functionality that enables the transfer of wishlist data to and from a Shopify store using the CSV (Comma-Separated Values) format, aiding in data analysis, backup, migration, or sharing

Free Shipping Bar App

A software application or plugin designed for e-commerce platforms, such as Shopify, that displays a dynamic and customizable bar or banner at the top or bottom of the online store. This bar informs visitors about a free shipping offer and often shows the additional amount they need to spend to qualify for it.

Reorder Offer

A "reorder offer" is a promotional incentive aimed at existing customers, urging them to make repeat purchases. This can come in the form of discounts, free products, or added services.

Form Success Message Editor

A feature or tool that allows merchants to customize the message displayed to customers once they have successfully completed and submitted a post-purchase survey.

404 redirect tool

A web management strategy focused on addressing and rectifying 404 errors, which indicate that a webpage was not found, by seamlessly guiding online visitors to pertinent pages.

G

Google Captcha

A security service that protects websites from fraudulent activities and abuse, such as bots submitting forms. For e-commerce platforms like Shopify, trust is paramount. If customers see that there's a security measure in place (like CAPTCHA) when filling out forms, it can enhance their trust in the platform and the store.

Guest Wishlist

A feature within an advanced wishlist app for Shopify that allows unregistered or non-logged-in users (guests) to create and manage a wishlist. This wishlist is typically stored temporarily using browser cookies or sessions and provides guests with a similar wishlist experience as registered users, without the need for account creation or sign-in.

Google Maps integration

The incorporation of Google Maps' functionalities within the Order Status Tracker App. This integration provides a visual representation of an order's current location and potential transit route on the Google Maps interface.

Geo-Location Based

Geo-location-based functionality in a Shopify app involves using a visitor or customer's geographical location to customize the shopping experience. By identifying the user's location, the app can deliver region-specific content, offers, or features, thereby creating a more personalized and relevant user experience.

Geo-Targeting

Geo-targeting involves identifying a user's geographical location (e.g., country, region, city) and then customizing their experience based on that location. For store owners, this can lead to increased conversions and a more personalized shopping experience for customers.

H

Comercio sin cabeza

Un tipo de arquitectura de comercio electrónico que se refiere a la separación del contenido de la interfaz de usuario (o cara al consumidor) de una tienda de las capacidades comerciales del backend. Separar la interfaz de usuario (o “cabeza”) del motor de comercio (o “cuerpo”) brinda a las marcas o comerciantes la libertad de usar diferentes tecnologías para cada extremo y personalizar cada uno para mejorar la experiencia de compra.

Headless Shopify

A type of e-commerce architecture with no front-end viewer, allowing merchants to sell products or services anywhere online without design or development restrictions.

I

Entrega instantánea de productos digitales

Un servicio que permite entregar productos digitales en una página de devolución posterior al pago, como una página de agradecimiento. Los clientes pueden descargar los productos digitales a través de un enlace cifrado de forma instantánea, una vez finalizada la transacción.

Planificación de inventario

El proceso de estimar la cantidad de un producto que se debe pedir para ejecutar mejor las ventas futuras. Esto permite a las marcas o comerciantes resolver los problemas de ventas y cumplimiento mientras se concentran en mantener altos los niveles de satisfacción del cliente.

Influenciadores

Grupo de personas de una industria que gozan de gran respeto dentro de la misma y/o por el público en general. Pueden influir en las creencias u opiniones de otras personas, así como ayudar a garantizar el éxito de un producto o servicio respaldándolo o prestándole su reputación de alguna manera.

Inbound marketing

A business strategy that attracts and engages customers by creating valuable content and experiences specifically designed for them, while forming connections and solving problems.

Infinite Options

A Shopify app that allows merchants to upgrade their store with unlimited product options, including customizable colors, variant swatches and bundling.

Inventory & SKU Management

The process of categorizing and tracking individual products or variations of a product through unique alphanumeric codes known as SKUs.

Interactive Dashboard

A user interface element within a Mobile App Builder that provides a centralized, interactive view of various metrics, tools, and functionalities. An interactive dashboard allows developers or business users to monitor and analyze key performance indicators, app usage statistics, user engagement metrics, and more.

Instant Checkout

A streamlined and expedited purchasing process that allows customers to bypass several traditional checkout steps, enabling them to complete their purchase with minimal clicks or input. Typically, instant checkout uses saved customer information, such as payment methods and shipping addresses, to facilitate a quicker transaction. Popularized by features like Amazon's "1-Click Ordering," it's designed to improve user experience, reduce cart abandonment, and encourage spontaneous purchasing decisions.

J

JS Customization

A technique that lets store owners or developers modify or extend the functionality of a Shopify app using JavaScript (JS). Such customizations can introduce new features, improve user interactions, or ensure compatibility with other store elements.

L

Loyalty

The ongoing relationship between ecommerce brands and their customers, describing the trust being built by positive customer experiences and engagements.

Loyalty points

A type of currency offered by a brand or merchant to customers within a loyalty program, either having actual monetary value or being exchangeable for rewards.

Loyalty program

A marketing strategy that e-commerce brands or merchants leverage to stores to nurture and reward their best customers, by giving them special deals and discounts for engaging with the brand and buying their products.

Location

The physical place where a business is represented — a store, booth, or office — and meets customers to showcase and sell its products or services.

SC Loyalty Points

An app by Shop Circle that allows Shopify merchants and brands to create a remarkable, on-brand loyalty program in minutes and reward customers with anything imaginable.

Locations Resource

A feature within a Shopify app that facilitates interaction, management, and insight into the various physical or virtual places where a merchant holds inventory, conducts business, or fulfills orders.

Lost Sales with Automated Alert

Lost Sales with Automated Alert refers to a system or feature that identifies potential sales that were not completed (often referred to as abandoned carts or missed opportunities) and automatically triggers alerts or notifications to either the merchant or directly to the customer. The goal is to recapture these potential sales or to understand the reasons behind them, enabling corrective or promotional actions.

M

Optimización móvil

La práctica de proporcionar una experiencia atractiva y fácil de usar para los visitantes que acceden a sitios web de comercio electrónico desde dispositivos móviles. Las marcas o los comerciantes pueden optimizar un sitio web para el dispositivo específico de un cliente de varias maneras, como minimizar el código y reducir las redirecciones para aumentar la velocidad de la página, diseñar botones de navegación más destacados y priorizar la búsqueda local, entre otras.

Comercio móvil

También conocido como m-commerce; el subconjunto del comercio electrónico que implica el uso de dispositivos portátiles inalámbricos como teléfonos inteligentes y tabletas para realizar transacciones comerciales a través de Internet, incluida la compra y venta de productos y la banca en línea.

Comercio modular

La construcción de las funciones de una plataforma de comercio electrónico a partir de un conjunto de componentes interconectados, en lugar de un sistema prefabricado. Esto permite a las marcas o comerciantes ser más innovadores y escalar su negocio de manera más eficiente, con módulos de backend integrados, como pruebas A/B o motores de personalización, que brindan una experiencia fluida a lo largo del recorrido del comprador.

Magento

An open-source e-commerce platform written in the scripting language PHP. After being acquired by Adobe in 2018, Magento is now known as Adobe Commerce.

Migrate reviews

The act of moving product or service reviews from one place to another, usually from a Shopify store or search engine to a repository.

Membership

A commerce model offered by stores where customers pay a monthly or annual fee in exchange for exclusive discounts, products, content, or services.

Mobile App Builder

A tool or platform used to design, create, and launch mobile applications, often without the need for extensive coding knowledge.

Multi-currency Support

A feature in e-commerce platforms that allows merchants to present and process transactions in multiple currencies. Multi-currency support enables customers to view prices and make payments in their preferred or local currency, providing a more personalized and user-friendly shopping experience.

Mobile Responsiveness

Mobile responsiveness is the design and development approach that ensures that content renders correctly and is easily navigable on a variety of devices, screen sizes, and orientations. Ranges from desktop monitors to tablets to smartphones.

Mailchimp and Klaviyo Integration

Integration of Mailchimp and Klaviyo with apps refers to the establishment of a direct communication channel between a store and these email marketing platforms. This connection facilitates the automatic transfer of data between the systems, enabling merchants to segment, target, and personalize their email campaigns based on e-commerce activities.

Multi-Channel Alerts

Multi-Channel Alerts refers to the ability of a system, such as a app, to send notifications or alerts to users across multiple communication channels. These channels can range from email and SMS to push notifications on apps or social media messages. The aim is to enhance the reach and reliability of communication, ensuring that merchants and customers receive timely information regardless of the platform they're currently using.

Minimize Involuntary Churn

A strategic approach aimed at reducing the number of customers or subscribers who unintentionally discontinue a service, often due to reasons like failed payment methods, expired credit cards, or technical issues, rather than a deliberate decision to cancel.

N

Negative reviews

A reflection of a customer’s first-hand poor experience with your product or service, that can be displayed either on your website or on an external review provider.

O

Comercio omnicanal

Un enfoque de comercio electrónico que utiliza múltiples canales para ofrecer a los clientes una experiencia unificada y cohesiva en todos los canales digitales, móviles, fuera de línea y en persona.

Compra con un solo clic

Un tipo de transacción que se activa cuando un cliente tiene los datos de su tarjeta guardados en un archivo de una marca o un comerciante. Luego, los datos se convierten en tokens para que se pueda realizar el cargo en la tarjeta sin autenticación adicional cada vez que el cliente realiza una compra al presionar un botón de “pagar” o “comprar” o al realizar una acción de activación de pago en el sitio o la aplicación.

Estrategia omnicanal

Un enfoque de ventas y marketing que ofrece a los clientes una experiencia de compra totalmente integrada en múltiples puntos de contacto, incluidos los canales en línea, móviles y físicos.

Order fulfillment

The total number steps an e-commerce brand or merchant takes between receiving a new order and delivering the order to the customer. These steps include warehousing, selecting and packing the product, shipping and sending an email to the customer to inform them that the order is en route to their specified location.

Order software

The platform or tool that allows e-commerce brands or merchants to track sales, process orders, manage inventory, and streamline order fulfillment.

Off page optimization

All of the actions that e-commerce brands, merchants and users can take outside of the website to raise its ranking within search engines results pages. These actions include backlinks, social media marketing, brand mentions, and influencer marketing.

On page optimization

All of the actions that e-commerce brands, merchants and users can take directly within the website to raise its ranking within search engines results pages. These actions include technical optimization, content, internal links and structure and design.

SC Order Tags & Flows

An order management tool that allows Shopify merchants and brands to add, remove, delay and backdate order tags to manage orders.

Opinew

An app and all-in-one review management tool powered by Shop Circle to boost e-commerce store conversions with strong user generated content (UGC).

Optimized Search

A feature that enhances the search functionality within an online store, allowing customers to quickly and efficiently find products, categories, or information. Optimized Search employs techniques such as autocomplete suggestions, spelling corrections, synonym recognition, and filtering options to provide relevant and tailored results.

One-click Import/Export

The one-click import/export function refers to a streamlined feature within a Shopify app that allows merchants to effortlessly import or export data with a single click. This function simplifies data management, migration, and backup processes, making it more efficient for store owners to handle large volumes of data.

P

Personalización

El proceso de mostrar dinámicamente a los clientes contenido, recomendaciones de productos u ofertas en función de sus acciones anteriores o datos almacenados, como el comportamiento de navegación, el historial y la intención de compra, los datos demográficos, las referencias y el uso del dispositivo.

Agrupamiento de productos

Una estrategia de marketing que permite a las empresas de comercio electrónico agrupar productos complementarios en una sola unidad que tiene un precio más bajo que si se vendieran individualmente. Esto permite a las marcas o comerciantes aumentar tanto el volumen de ventas como el valor promedio de los pedidos, así como disminuir los costos de promoción.

Investigación de productos

El proceso de recopilación de información sobre el propósito de un producto para determinar cómo desarrollarlo de acuerdo con su adecuación al mercado. Esto se puede realizar mediante encuestas a los clientes en etapas clave del ciclo de vida del producto (antes del lanzamiento, pruebas, comentarios, lanzamiento preliminar y después del lanzamiento) para comprender sus necesidades y demandas.

Estrategias de precios

Modelo o método que utilizan las marcas o comerciantes de comercio electrónico para determinar el precio óptimo de un producto o servicio. Una estrategia de precios bien ejecutada da como resultado un buen equilibrio entre mayores ganancias y valor para el cliente.

Pay-per-click (PPC)

A form of digital advertising where the advertiser pays a fee each time one of their ads is clicked. PPC ads can come in a wide range of shapes and sizes, consist of text, images, videos, or a combination of the three, and appear on search engines, websites, social media platforms, and other commerce interfaces.

SC Product Options

A Shop Circle app which allows Shopify merchants to create an entirely customized shopping experience to their store with limitless product options.

Product reviews

A content strategy used by e-commerce businesses to provide an easy-to-understand idea of how customers experience their products. Usually accompanied by a simple rating system, product reviews can be conducted by professionals, affiliates, or bloggers.

Photo reviews

An e-commerce content strategy that allows merchants to place real customer photos or professional product photos alongside a product listing, resulting in more validation of the look and quality of products.

Product options

A type of product variant in e-commerce — such as size or dimensions — that brands or merchants offer in their online stores.

Product builder

Also known as a product configurator, an advanced tool offered by e-commerce brands or merchants to their customers allowing them to create a virtual 3D representation of a product, powered by their unique specifications.

Product upsell

An e-commerce sales strategy that encourages customers of an online store to spend more money by purchasing an upgraded, limited-time or premium version of the product they had originally intended to buy.

Product Add-ons

A Shopify extension that allows brands or merchants to add paid or free options to their product offerings, such as gift wrapping, special messages or other special options.

Protected Access

The feature allows you to limit access to specific forms or form sections to particular users or user groups. This is especially helpful for merchants who need to collect information from a select group of customers or users without making the form available to the general public.

POS Support

An app's capability to seamlessly integrate with Shopify's Point of Sale (POS) system is crucial. This integration guarantees that any custom product options, variants, or attributes managed by the app are accurately reflected and can be processed when in-person sales occur at physical retail locations using Shopify's POS.

Product Options

Variations and customizations available for a specific product that allow consumers to select preferences such as size, color, material, or additional features. These options can include bundled products, subscriptions, personalizations, and pricing variations.

Price Levels

A feature that allows you to define custom discounts and specify the quantities at which you want to apply these discounts.

Public Wishlist Counter

A feature within an advanced wishlist app that publicly displays the number of times a specific product has been added to customers' wishlists. This counter provides both merchants and customers with insights into the product's popularity or desirability.

Page Customization

The ability within an app for administrators to modify the layout, design, and content of specific pages, ensuring they align with the store's branding and desired user experience. A suite of tools and permissions within an app is granted to store administrators, allowing for customization, data management, and configuration to align the app with store-specific needs and objectives.

Pop-Up Geographical Settings

The "Pop-Up Geographical Settings" feature in a app refers to the ability to display specific pop-up messages or content to visitors based on their geographical location. Using the IP addresses of site visitors, the app can determine their location and show targeted pop-up content accordingly. This caters to regional preferences, promotions, or legal compliance requirements.

Promotion Countdown Bar

The "Promotion Countdown Bar" feature in an app refers to a visual element displayed on a store, usually at the top or bottom of the webpage, which shows a countdown timer for a specific promotion, sale, or event. Its purpose is to create a sense of urgency among website visitors, encouraging them to take advantage of the promotion before it ends.

Product Reviews App

A Product Reviews App enables merchants to easily collect, manage, display, and respond to product reviews on their online store. These apps often come with additional features that help in enhancing the authenticity, visibility, and utility of reviews, driving trust and conversions.

Popup Customization

Refers to the ability to modify the appearance, content, and behavior of pop-up notifications or windows that appear to the user. These pop-ups can serve various purposes, such as reminding customers of their previous orders, suggesting reorders, offering discounts on repeat purchases, or simply providing information.

Personalized Survey Forms

The "Personalized Survey Forms" feature allows merchants to design and present surveys tailored to the unique preferences, behaviors, or purchasing history of their customers. Instead of generic, one-size-fits-all forms, these surveys are adapted to resonate more closely with individual users.

Placement Control

A feature within a Sales Pop App that allows merchants to choose and customize the specific locations or areas on their online store where sales notifications or pop-ups will appear.

Q

Quantity Breaks

A pricing strategy where the cost per unit of a product decreases as the quantity purchased increases. Retailers offer these tiered discounts to incentivize bulk purchases. Quantity breaks encourage larger order volumes, benefitting both the customer, who receives a discount, and the retailer, who increases their sales.

R

ROPIS (reserva online y recogida en tienda)

También conocida como reserva en línea y recogida en tienda, es una opción de comercio electrónico que permite a los clientes comprar en un sitio web, seleccionar y reservar artículos y luego acudir a una tienda física para decidir si compran o no los artículos. Esto les da a los clientes la libertad de comparar precios y también ayuda a garantizar que recibirán los artículos que desean.

Referral marketing program

A marketing strategy that offers incentives to customers if they recommend a product or service to their friends. This strategy helps reach a wider customer base and enhances customer retention, engagement, and reputation.

Review rich snippets

Google search results that have additional data displayed, such as rating stars, links, images and prices. This data is usually pulled from the structure data written inside the HTML of a website and makes the results more eye-catching than normal search results.

Review requests

A communication sent to a customer — by email, phone, text, or in-person — that asks them to leave a review based on their experience purchasing a product or service.

Review importer

A program that allows Shopify merchants to move product or service reviews from a CSV file into a desired Shopify app.

Review widgets

An app added to your website or online store that is designed to display reviews from external sources, in order to drive conversions, improve SEO performance and build customer trust.

Review carousel

A widget located on any of your website’s pages that displays your highest-rated or most-recently published product or shop reviews.

Referral

An incentive model offered by e-commerce brands or merchants that offer rewards to their existing customers if they tell their friends, family, colleagues, and contacts about your product.

Regional Restriction

Regional restrictions refer to the limitations placed on the availability or functionality of certain apps in the Shopify App Store based on the geographical location of the merchant or their store. These restrictions can be due to various reasons, including legal regulations, licensing issues, or the app's operational capabilities.

Reports Configuration

The process or feature within a Shopify app that allows merchants to set up, customize, and manage various reporting parameters to gather specific data and insights related to their online store's performance.

Reorder Master Ap

The Reorder Master app makes it easy for customers to reorder previously purchased products, benefiting businesses that sell consumables or items with regular purchase cycles.

Reorder Reports

Refer to analytics or data summaries that provide insights into the reordering behaviors of customers. These reports can be invaluable for merchants as they can help identify trends, customer preferences, and potential areas for improvement in the reordering process.

Redirect Performance Monitoring

A systematic approach to observing and analyzing the effectiveness of implemented redirects on a website, aiming to ensure that URL changes achieve their intended outcomes.

Redirect Patterns

A sophisticated method of addressing 404 errors by using predefined redirect patterns to automatically guide users to pertinent pages on a website when they encounter broken or non-existent links.

Redirect Tracker

The process of overseeing and evaluating the effectiveness of URL redirects on a website, ensuring that the changes in web addresses lead users to the intended destinations without issues.

S

SEO (optimización de motores de búsqueda)

También conocido como optimización de motores de búsqueda; el proceso de mejorar un sitio web para aumentar su visibilidad cuando los clientes potenciales buscan productos o servicios relacionados con su negocio en motores de búsqueda.

SERP (página de resultados del motor de búsqueda)

También conocida como página de resultados de un motor de búsqueda, es la lista de resultados que devuelve un motor de búsqueda en respuesta a una consulta de una palabra o frase específica. Los listados incluyen la URL, el título de la página web vinculada, una breve descripción del contenido de la página y, a veces, enlaces a puntos de interés de la página.

Optimización del carrito de compras

El proceso de mejorar el diseño y la usabilidad de un carrito de compras para aumentar las tasas de conversión y reducir las tasas de abandono del carrito. La coherencia y la fiabilidad en la imagen de marca y el diseño durante el proceso de compra generan confianza y ofrecen una experiencia de cliente perfecta.

Estrategia de la cadena de suministro

El plan que ayuda a las marcas o comerciantes de comercio electrónico a entregar sus productos a los clientes de la forma más fluida posible. Cuando se sigue este plan, se optimiza cada eslabón de la cadena de suministro, desde la obtención de las materias primas hasta la fabricación, la logística y la entrega.

Social commerce

The process of selling products or services directly and entirely through social media. From research and development to checkout, customers can make their purchase without ever leaving their social media platforms.

Shopify order tracking

A feature within Shopify that allows an e-commerce brand or merchant to manage online shipments and notify customers about the status of their orders at any time, providing shipment tracking, estimated delivery dates and any other relevant order information.

Shopify tags

The labels used to categorize a range of Shopify-related items, such as products, customer data, orders, transfers and returns. These tags — invisible to the customer — allow e-commerce brands or merchants to easily organize, search and add filters to a drop-down menu, without losing any important information in the process.

Shipping calculator

A software solution that displays shipping rates and other details for customers who are considering making a purchase at an online store. This automates the shipping process in a way that would otherwise need to be manually calculated internally or by a 3rd-party shipping service.

Shipping rates

The range of options that e-commerce brands or merchants can offer to customers regarding the shipping of their products.

Shipping estimator

A software solution that displays estimated shipping rates for customers who are considering making a purchase at an online store. The rate estimates are usually based on figures from 3rd-party sources.

Shopify

A subscription-based e-commerce platform that provides a storefront for businesses to sell physical and digital products. Brands or merchants can build Shopify stores or sell through an existing website, social media, blog posts, emails, or an in-person Shopify buy button.

Sky Pilot

A Shopify app by Shop Circle designed to enable selling downloadable digital files, music, videos, ebooks, and courses.

SC Shipping Rates Calculator +

An app by Shop Circle which enables Shopify merchants and brands to display estimated shipping and delivery rates to their customers using IP geolocation, reducing abandonment rates and improving customer experience.

SC Store Locator Map

An app by Shop Circle that gives Shopify merchants and brands an interactive store locator map with real-time driving directions.

SC Sales Motivator

An app by Shop Circle that allows Shopify merchants and brands to maximize order value (AOV) with an interactive, on-brand, geo-targeted sales motivator bar, launched in minutes.

Store reviews

An online marketplace strategy that allows customers to leave reviews of a company’s entire store in order to further build trust and confidence.

Social proof

An action taken by a customer that indicates they’ve made a choice or used a product or service, thereby encouraging other potential customers to do the same. This could take the form of a review, testimonial or social share.

Star ratings

A review system that allows customers to grade a product or service — usually on a one to five star scale — without needing to leave a written review.

Store locator

A feature of an e-commerce company’s website, app or social media channel that helps their customers find the location of their physical stores.

Stockist

An individual or entity that purchases and stores a brand’s products, distributing to either other resellers or selling the products directly on behalf of the brand.

Store map

A physical or virtual tool that allows customers to search for items in your store, and find the correct aisle or area.

Sales Motivator

An interactive, geo-targeted sales motivator Shopify app that maximizes order value by creating customer urgency through branded promotional campaigns.

Shipping bar

An e-commerce tool that entices customers to add more items to their cart in order to reach a specific amount and qualify for free shipping, usually located at the top or bottom of an online store.

Sold count

An e-commerce sales strategy that displays the sold stock and inventory on an online store, triggering feelings of scarcity or FOMO for your customers, and enticing them to make a purchase before stock runs out.

Split Products

In e-commerce and retail, product fragmentation involves splitting a single product into multiple sellable units or variations, each assigned a unique SKU or option. This division allows for detailed customization in terms of size, color, or configuration, offering precise control over inventory and pricing while giving customers a flexible array of choices.

SEO Friendly Tracking Page

An SEO Friendly Tracking Page refers to a page within a store (often facilitated by an app) where customers can track the status of their orders, and which is optimized for search engine visibility and ranking. Such a page is not only designed for user functionality but also structured to be easily indexed and ranked by search engines like Google.

SMS Customization

SMS customization refers to the ability of a Shopify app to tailor the content, design, and delivery of text messages (SMS) sent to customers or store administrators. This functionality allows merchants to communicate with their audience in a personalized and relevant manner, enhancing the user experience and effectiveness of the messages.

Smart AI Approval

Smart AI Approval refers to the use of artificial intelligence algorithms within an app to automatically approve or disapprove specific actions or content based on predefined criteria or learned patterns. Essentially, it minimizes manual intervention by making decisions using AI-driven insights.

Social Share

Feature within an app that allows merchants, customers, or visitors to easily share products, content, or other store-related information on social media platforms. This feature aims to increase visibility, drive traffic, and potentially boost sales for a store by leveraging the power of social networks.

Subscription Intervals

The predefined periods or durations at which a subscription-based service or product is billed or delivered to the subscriber. These intervals determine the frequency at which customers are charged or receive the subscribed product or service.

Styling Subscription Plus

The approach to designing, customizing, and ensuring visual coherence of subscription-related features within a Shopify store. This process involves the use of design principles, tools, and techniques to ensure that the subscription functionalities not only align with the store's overall aesthetic and branding but also offer an intuitive and seamless user experience

Shopify Sales Pop App

A software feature or app integrated with the Shopify platform designed to display real-time notifications or pop-ups to website visitors, showcasing recent purchases, product reviews, or other user activities on the online store.

T

Target markets

A group of potential customers with shared characteristics — such as age, income level, lifestyle, or decision-making tendencies — that e-commerce brands or merchants identify as the most likely consumers of their product or service.

Text box

An element of a page on an online store that allows the customer to input text information, often editable in a form.

Target Selector Block

An app feature allows merchants to select specific product variants or attributes for customization with precision. By utilizing the target selector block, merchants can make changes such as custom pricing, special attributes, or unique options to individual products or variants without impacting the entire product lineup.

3 Tier Conditional Logic

A hierarchical system of rules governs product options. Choices made at one level dictate the available options at the next. This system comprises three interconnected decision layers, ensuring contextual relevance. For instance, selecting "Clothing" at the first tier might lead to "T-shirt" as a second-tier option, which in turn offers third-tier choices like specific sizes and colors.

Tag-Based Discount

A promotional pricing strategy where discounts are applied to products based on specific tags or labels assigned to them. Within a volume boost app, this feature allows merchants to offer tiered pricing or bulk discounts to products grouped under a particular tag, encouraging customers to purchase more to avail of the discount.

301 Bulk Redirects

A functionality within web management platforms that facilitates the collective establishment of 301 redirects, which are permanent web address changes, for a multitude of URLs at once.

Trust Badge App

A software application, typically integrated with e-commerce platforms like Shopify, designed to allow merchants to easily add, customize, and display trust badges on their online store.

U

Venta adicional

Una técnica de ventas que incentiva a los clientes a gastar más comprando una versión premium o de gama más alta del artículo que están en proceso de comprar. Los productos mejorados suelen mostrarse en forma de cuadros comparativos para ayudar a los clientes a visualizar el mayor valor que recibirán al pedir un artículo de mayor precio.

User generated content (UGC)

Content that is original and brand-specific, created by customers and published on marketing channels like social media. The content can take many forms, including images, videos, text, podcasts, testimonials, live streams, and reviews.

Urchin Tracking Module

UTM parameters are specific text strings added to URLs to track the effectiveness of online marketing campaigns. When used in conjunction with a Shopify form builder, they provide insights into the sources and behaviors of visitors interacting with the form.

Abandoned Cart Push Notification

A proactive alert is sent to potential customers, usually on their mobile devices or desktops, reminding them of items they've added to their shopping cart but haven't purchased. These notifications are triggered when a user adds products to their cart and leaves the site without completing the transaction. By providing timely reminders or offering incentives, such as discounts, e-commerce businesses aim to recover potential lost sales and encourage users to finalize their purchases.

Unlimited Custom Statuses

Unlimited Custom Statuses refers to the ability for merchants to create and manage an infinite number of unique order or product statuses, beyond the default statuses provided by Shopify. This allows for more granular control and customization of the shopping and post-purchase experience based on the store's specific needs and workflows.

Upsell

Upselling, refers to the strategic practice of encouraging customers to purchase a higher-end product, an upgrade, or an additional item to make the primary product more valuable or complete.

V

SC Video Background

A Shopify app by Shop Circle which enables Shopify merchants and brands to embed TikTok, YouTube, and Vimeo videos anywhere in their store with one-click installation.

Video reviews

An e-commerce content strategy that allows merchants to collect video submissions of customers using their product or service and potentially offer incentives to customers for doing so.

Variants option

An attribute used to identify specific products on an online store during the checkout process that are based on the same model with different aspects, such as colour, size, dimension or flavour.

Volume Boost

A Shopify application designed to increase or enhance certain quantitative aspects of an online store, potentially related to sales, user engagement, traffic, or even sound.

W

Walmart

A multinational retail corporation that operates a chain of supercenters — also known as hypermarkets — discount department stores, and grocery stores.

WCAG Compliance

Adherence to the Web Content Accessibility Guidelines set by the W3C, ensuring online content is accessible to all, including individuals with disabilities. Organized around four main principles: perceivable, operable, understandable, and robust, with varying levels (A, AA, AAA) indicating depth of accessibility.