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Built-in Social Media Login
bilt-in soh-shuhl mee-dee-uh loh-gin
noun
An integrated feature in e-commerce platforms that allows customers to sign in or create an account using their existing social media credentials, such as Facebook, Google, or Twitter. By leveraging these established accounts, users can avoid the traditional registration process, streamlining their login or signup experience. This not only simplifies access for the customer but can also increase conversion rates and user engagement for online retailers.