The emergence of online courses and the virtual classroom has completely redefined how education and e-commerce can expand reach to unlock learning.
The rise of e-learning and the virtual classroom started long before the pandemic arrived.The Great Courses has been on board with this concept since 1990, providing academic knowledge and certifications on a wide variety of topics. The 2000’s saw the emergence of the massive open online course (MOOC) with the idea to bring education to anyone who wanted it. The global e-learning market has exploded from $165.36 billion in 2014 to a projected $243 billion in 2022.
To say that a profit potential exists is a gross understatement.
The shift to the virtual classroom was inevitable. COVID-19 gave it the proverbial kick to get it moving. The silver lining that the pandemic brought to the forefront, included familiarity with this delivery platform. The early MOOC years allowed burgeoning companies to work out the kinks.
Providers had to contend with educator acceptance of the technology and its delivery. Then, there were the looming questions of security and the prevention of cheating. Many of these issues have been solved, making it easier than ever for a website to sell digital products. Today, users can purchase downloadable files, whether they’re videos, music, audiobooks, or online courses.
You have only to look at the presence of education technology to see where the opportunities lie if an individual or business wants to sell a digital product. Consider these facts.
The success of digital products depends on understanding this platform from the consumer’s perspective and the businesses’ point of view. It’s worth taking a page from Coursera, the world’s largest MOOC provider, and its market reach. While enterprise profits topped $80 million in 2021, the consumer segment more than doubled that amount. The takeaway is to focus on your entire market.
It’s also helpful to look at the buyer experience. One of the glaring issues is the cart abandonment rate, which is currently about 81.08%. That includes both physical and digital products. Some of the main reasons that individuals cited are:
Understanding these concerns is essential if you decide to sell digital downloads. It’s also worth mentioning that people usually share their bad experiences with others and on social media. However, keeping and marketing from a digital library offers several advantages that make it a lucrative proposition. After all, the online world is here to stay.
Selling digital products opens up new markets that you couldn’t reach otherwise. Your overhead costs are reduced with no limit on your virtual inventory. You can fulfill orders instantly with no shipping costs. Remember – buyers want instant gratification. That’s part of the reason e-commerce sites like Amazon succeed with free, fast delivery.
Many barriers that keep potential customers from hitting the “Buy Now” button are gone with the rise of e-learning and online services. People are more comfortable with technology and the internet. In fact, being able to learn any time, anywhere, at the click of a button has made it much more convenient for people with fast-paced lifestyles to learn on the go. It’s excruciating to take three hour classes after a long day of work; it’s so much easier to watch easily digestible six-minute videos on the bus while you’re going home.
On the seller side, it’s also much easier to host a class online and sell comprehensive courses packed into a digital folder, than it is to host students in a classroom. Thankfully, there are lots of tech tools in the market that make it extremely easy to do just that.
Sky Pilot offers a seamless solution to reach customers with a suite of downloadable digital products, from ebooks to courses to videos. It empowers you to create a catalog of all your digital products in easy-to-navigate folders, and its one-click purchase system with immediate delivery leads to an efficient customer experience. Moreover, your customers can access their purchased products at any time through a single account, so they never lose track of their educational material.
Additionally, Sky Pilot offers an entirely customizable landing page so you can stay on-brand.
One of the best features of Sky Pilot is that it is mobile-friendly. That’s significant, given that the revenue from mcommerce is poised to more than double by 2025. A site that doesn’t cater to mobile users wastes opportunities to grow their business. Sky Pilot helps you stay ahead of the game and ride the wave into the future.
The pandemic caused many unintended consequences, both for good and bad. On a positive note, it helped propel the educational technology market to new levels. It also brought more opportunities for businesses to enter the digital marketplace with new ways to leverage their brands’ online presence. Ecommerce and mcommerce have and will continue to benefit from this paradigm shift.
Sky Pilot provides an excellent way to create your online store with tools to manage your files and digital downloads. It’s hard not to fall in love with the profits of passive income. Start your 14-day free trial today.
June 28, 2022