The popularity of digital goods has been rising in the post-pandemic era. Read on to find out how to harness this disruption and become a tycoon in the digital products industry.
A significant portion of e-commerce businesses have been called to undergo a huge transformation - namely in their digital products and services. E-commerce merchants across multiple industries are introducing digital goods or services to their product catalogues and looking for deeper insights to better understand their newly "digitized" customer base. In fact, in 2020 alone, it is estimated that 2 billion shoppers purchased digital products.
Throughout the pandemic, when businesses across the world suffered from the production, distribution and shipping disruptions, digital goods and services drove a meaningful portion of the market. This allowed many businesses to not only continue driving revenue and products off their shelves, but foster deeper, more meaningful relationships with their customers. Daily active users of digital products increased starkly by 54% between January 2020 and August 2021 considering the usage of just 18.9% in April, 2019.
Still, the big question is whether the rise of digital goods is simply a trend of the pandemic, or a long-term disruptor to the e-commerce industry.
According to a report by CIO, 83% consumers expect the demand to increase even further in the post-pandemic stage, signifying a positive attitude in the market for dynamic digital offerings. This might be the start of a new era, one in which digital products surpass physical products of value and significance. Evidently, businesses need to start thinking about optimizing the customer experience and journey to account for the digital product shift to be a mainstay.
Let’s explore all the ways in which business owners can implement strategies to harness this next commerce revolution and power new revenue streams well into the future.
There are lots of digitally disrupting products that are easy and affordable to produce and sell. Here are the top five gaining momentum in popularity and revenue:
Shopify is one of the biggest up-and-coming frontrunners in the e-commerce industry providing full-featured solutions for merchants to carry out business activities. Business owners are not required to know how to code or have tech expertise in order to build their online store in minutes. And the various apps on Shopify make it even easier to implement the complicated aspects of business management and operations. For example, by using apps such as Sky Pilot, you can automatically deliver downloadable digital files, digital products, courses, music and e-books to your customers right after their purchase. Let’s take a quick look at how it works:
Sky Pilot also makes the customer journey super simple and instinctive; after checkout, your customer will be directed to a page within your store to download files and/or stream videos associated with their purchase. The customer will also receive a link to the page via email to download at their convenience.
At any point, a customer can log in to their account in your store to access files or videos they have purchased. This page shows an organizable list of files and/or a playlist of all streaming videos. You can also visit the demo store to see the app fully in action.
All delivery pages are hosted directly within your Shopify store. It is completely customizable, with access to both basic settings and full code customization to accommodate both the unique needs of your business, and the seamless experience expectations of your customer. Additionally, friction is further removed in the process by driving delivery right within the transaction as opposed to sending the customer to another location.
The pricing of Sky Pilot starts from only $15/month, and merchants can avail a 14-day free trial to test out the app and see if it works for them. Moreover, the app’s excellent customer support team can manage both advanced, and customized business logic needs. Download and install Sky Pilot - Digital Downloads, and launch your digital offering now.